SEO On-Page SEO Checklist
we will take you through a comprehensive on-page SEO audit. The reason you will be interested in this is to drive more traffic from search engine to your website. On-page optimisation is a core pillar of SEO optimisation and we’re going to cover the exact step-by-step process on how to do a comprehensive on-page SEO audit on your own website
SEO Friendly URL Structure
The first thing that you’ll need to do is the work on the URL structure of your website:
URL structure – You want to get your primary keywords in your URL. For example, this article is all about ‘On-page SEO’, and we want the primary keyword (on page SEO) in the URL. So, the URL for this post will be:
Keywords in the URL are known to be a ranking signal/indicator to the search engines that what that article or content is all about. That being said, avoid stuffing excessive keywords in the URL to rank better. It might create a negative effect on the website and its performance. Make it easier for the users and the search intent for search engines as well.
But, if your website is old and generating enough traffic then DO NOT change your website’s URLs as you might get end-up losing your website traffic. So, if your website is new or your page is generating zero to no traffic, you can go ahead and change your URLs but if your website is old and generating good amount of traffic then don’t do that.
Add the primary keywords in the meta description and make it as compelling as possible. Keep in mind, the meta description should be no more than 200-250 characters. If the primary keyword is in the meta description, it will appear as bold in the search result. Remember meta description is not a ranking signal, but it will impact your click-through rate (CTR) which can influence the ranking of a particular webpage.
So, it depends on the kind of content management system you’re using or how you’re building your pages in general Heading tag (H1, H2, H3 and so on). These are indicators of what the page is all about. The thumb rule here is to try and include the primary keywords in the H1 tag as well. Hence, as a SEO practice it is recommended to configure your primary keyword within the H1 tag of your SERP page as that gives a lot of ranking authority to the primary keywords. Also, each SERP page should have a single and unique H1 tag to avoid cannibalization of keyword ranking. H2, H3, H4 tags can be used multiple times on a single page depending on the hierarchy of your heading/sub-headings, getting your keywords in there is fine, if not important. So, definitely get your primary keywords in the H1, don’t worry about it too much in H2, H3, and H4.