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There are several different types goals that we focus on. Some important ones that we aware of are brand awareness, follower growth, conversions and lead generation. Brand awareness should be high on our list. How many times have you told someone to search for something on the internet but instead of saying “Go search for it” you have said “Just Google it”? This is brand awareness at the highest level. When users start to use your brand name to refer to a generic term, you’ve made it. But it’s a long process to get there.Next Process
What types of people do you want to target? If you already have a website and are running analytics you can pull reports to see what kinds of people are shopping for your products. If you are just starting out you will need to do some research. You can check out your competition to see who they are targeting but don’t just target their audience. You should find a niche market to target that they might be missing out on.You will need to first decide if you are targeting other businesses or consumers. No you cannot target everyone. Find your niche market. A successful digital marketing campaign has a well defined audience that is carefully crafted by you, the business owner!Next Process
Create a buyer persona for you brand. Describe this person in detail – what they do for a living, their annual income, family situation, age, likes and dislikes.Say you are opening a craft coffee company in your local community. The average price of a cup of coffee is around $5. Your ideal customer will likely have a higher salary and have some disposable income. Let’s map out a persona for our future coffee business.Next Process
If you are planning on running Google Ads (PPC) or optimizing your website for search engines (SEO) you will need to do some keyword research. Keywords are words that users type into search engines in order to find a product or service or answer a question.If you don’t want to run ads you definitely want to make sure your site is optimized. SEO is free unlike PPC and is used to organically move your page up in Google search rankings.Next Process
When building a results focused digital marketing campaign you should be utilizing each of these strategies. One builds on the next, and skipping a step can be costly. This is a huge job for one person especially if you lack experience in any of these fields. Here we give our clients a team of dedicated specialists who work together to curate and manage successful digital marketing campaigns. Contact us today to see how we can help your business reach its full potential.Next Process