SEO What is the Role of Breadcrumbs in SEO?
Breadcrumbs are an essential part of precisely every good website. These little navigational aids don’t just tell people where they are on your site, but they also help Google work out how your site is structured. Since it has such advantages, it makes a lot of sense to add these ‘helpful little pointers’ on a website. Before jumping into the technicalities, let’s know what breadcrumbs are:
What are Breadcrumbs?
Breadcrumbs are the links that allow users to track and analyse the path from that page where they are presently looking to the homepage of a website. It appears at the top of the web page and reflects the navigation structure of a website.
They can also add context to the innermost of pages and reduce several negative factors that can improve the user experience of a website.
When To Use Breadcrumbs?
Breadcrumbs are used for large websites (like e-commerce) and websites that have hierarchically arranged ‘n’ number of pages. They should not be used for single-level websites where there is no logical hierarchy of pages or any grouping.
The best way to determine how much a website will benefit from the breadcrumb navigation is to construct a sitemap. It will be a diagram representing the navigation architecture of the website.
Analysing if the breadcrumbs will improve the navigation ability of the user between various categories on a website is also critical.
The breadcrumb navigation is an extra feature, and it should play no role in undermining the effectiveness of the primary navigation menus. It is only a convenience feature that allows users to find where they are and help them in easily navigating through the website, just like a secondary navigation scheme.